Following our post last week about casting beginning for Sarah Jessica Parker‘s “The Untitled Art Project” reality show, we turn to Art Info, who got a chance to talk to the actress a bit about what to expect from it. As one would expect, she plays the role of the altruist, saying the program’s primary function is to get the word out about artists and their work. We’re guessing, if the show’s a hit, it will do just that, but then again, when he’s not busy scamming dealers or being sued, Thomas Kinkade also has had the word out about him for a while. Fortunately, she does touch on the subject, albeit briefly (but with some nice commentary by Art Info), on the hesitation some artists might have on an “art vs. art” show:

“Part of me was worried it would look too mercenary for certain artists,” she says. “They might find it objectionable to use TV to talk about what they do.” The show might, she says, end up being “more about people who feel comfortable with something risky,” by which she means the medium of TV itself. And yet, of course, the artwork created on the show can’t be too risky, as it needs to be presentable to a prime-time audience.