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Saul Bass’ Iconic Girl Scouts Logo Gets Bangs, Nose Job

GSlogo.jpgGet ready to switch up your uniform patches! Now on the other side of 30, the iconic Girl Scouts logo has gone under the knife—and the blowdryer. Saul Bass‘ stylized trefoil trio has lost some of its smoothly swooping lines and gained an awkward tuft of bangs (and jauntier noses), while the servicemark is now an all-lowercase affair in Avenir. The makeover is the work of New York design firm OCD and part of what the Girl Scouts are describing as “a long-term, multichannel brand campaign that is designed to reacquaint the country with the iconic organization and communicate the power girls have to change the world through Girl Scouting.” Behold, the power of bangs…uh, girls.

In other odd logo news, Sao Paulo-based advertising firm Agência Africa has unveiled the official emblem for the 2014 FIFA World Cup Brazil. Our brother blog, AgencySpy, reports that Africa beat out two dozen other agencies with this festive, palm frond-kissed design, chosen by a panel of judges that included supermodel Gisele Bundchen. The inspiration? The theme “inspiration,” of course. But the truly mystifying aspect of this logo is the prominence of hands in promoting a sport that prohibits their use.

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