(Johnson Architectural Images).jpg

The third time’s a charm for the Seed Conference, which this year will take place on June 6 in Mies van der Rohe‘s Crown Hall on the Chicago campus of the Illinois Institute of Technology. And there’s sure to be more to swoon over than those dreamy exposed steel trusses. The one-day conference will focus on design, entrepreneurship, and inspiration with presentations and discussions led by the founders of 37signals (Jason Fried), Segura Inc (Carlos Segura), and Coudal Partners (Jim Coudal). The event will also feature a lunchtime talk on Crown Hall by NPR correspondent Edward Lifson and a presentation by Jake Nickell and Jeffrey Kalmikoff of skinnyCORP, the company born from the community-based t-shirt design concept that is Threadless. Meanwhile, the ebullient Gary Vaynerchuk of Wine Library TV will not only speak but also select the wines for the evening’s reception. A summer Friday devoted to design and inspiration in a legendary Mies structure accented by the presence of both wine and our own Steve Delahoyde? Best to register now (seats are limited to 270) and beat the seeding frenzy.