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Sneak Peek: Sagmeister & Walsh’s New Identity for Jewish Museum

jewish museum id

Stefan Sagmeister and Jessica Walsh of Sagmeister & Walsh are following up on “Six Things,” their mesmerizing, happiness-inducing 2013 exhibition at New York’s Jewish Museum, with a new graphic identity for the institution. It debuts tomorrow with a divine dominant blue and a deliberate script typeface that evokes the cadence and squared verticality of the Hebrew alphabet. Designed to evolve with the institution, the new identity system is “inspired by ancient sacred geometry fused with a sleek contemporary aesthetic,” according to the museum. The logo mark, logo typography, patterns, and illustrations were drawn on the same geometric grid from which the Star of David was formed. And stay tuned for the new website, also a Sagmeister & Walsh production. It debuts in June and will feature 3,000 collection objects (over 10% of the collection) with the goal of increasing to at least 20,000 works in the next five years.

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