Liquid Treat AgencySpy AdsoftheWorld BrandsoftheWorld LostRemote TVSpy TVNewser PRNewser FishbowlNY FishbowlDC 10,000 Words GalleyCat MediaJobsDaily

Starbucks Rolls Out New Store Design in London

1103starbucks.jpg

Following a couple of big rough patches after a decade of uncomfortably explosive growth, this has been the year for Starbucks‘ reinvention. Thus far, we’ve seen Arthur Rubinfeld come back, a complete LEED-happy redesign in the works for all their stores, and most recently, a virutually-brandless secret test shop, built to try out their new, more neighborhood-y ideas. Now they’ve started trying things out internationally with their first shop redesign at one of their (presumably thousand) London locations. Flickr-er Tiki Chris was on hand to take a batch of snapshots of the new look and it appears that it follows what’s been planned out thus far for the chain’s facelift, from the more communal layout to a generally more subdued atmosphere. Though we wonder, as nice as this all is, will re-doing all bazillion of their outlets to fit this model actually help them in any considerable way? We remember the first time or two we went into a Starbucks and thought, “Hey, this is nice.” But now, decades later, from Beirut to Boston, they all look the same. So will this turn out to be just a move from one homogenous interior to another? We’ll be interested to see.

Mediabistro Course

Online Production for Writers and Editors

Online Production for Writers and EditorsStarting July 17, learn how to create multi-dimensional content for your digital mediums! Taught by a mulitplatform journalist, Darragh Worland will teach you how to create content that is multi-dimensional and editorially relevant, use the web to its full potential, create stories that have social media campaigns built in and increase your value as an employee. Register now!