AdsoftheWorld BrandsoftheWorld LostRemote AgencySpy PRNewser TVNewser TVSpy FishbowlNY FishbowlDC GalleyCat

Starbucks Rolls Out New Store Design in London


Following a couple of big rough patches after a decade of uncomfortably explosive growth, this has been the year for Starbucks‘ reinvention. Thus far, we’ve seen Arthur Rubinfeld come back, a complete LEED-happy redesign in the works for all their stores, and most recently, a virutually-brandless secret test shop, built to try out their new, more neighborhood-y ideas. Now they’ve started trying things out internationally with their first shop redesign at one of their (presumably thousand) London locations. Flickr-er Tiki Chris was on hand to take a batch of snapshots of the new look and it appears that it follows what’s been planned out thus far for the chain’s facelift, from the more communal layout to a generally more subdued atmosphere. Though we wonder, as nice as this all is, will re-doing all bazillion of their outlets to fit this model actually help them in any considerable way? We remember the first time or two we went into a Starbucks and thought, “Hey, this is nice.” But now, decades later, from Beirut to Boston, they all look the same. So will this turn out to be just a move from one homogenous interior to another? We’ll be interested to see.

Mediabistro Course

Mediabistro Job Fair

Mediabistro Job FairLand your next big gig! Join us on Janaury 27  at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media compaies, network with other professionals and industry leaders, and land your next job. Register now!