What's totally awesome about models is how they're willing to do pretty much anything for money. What's totally awesome about blanket statements is a tautology. But we digress. As hot as temporary confinement can be, chilling in a bottle in Times Square to sell perfume doesn't really get us off the way our lack of self-respect does. Not only do these 40 kids have to hang in a gigantic bottle, but they have to pretend to party while following stringent no-drinking-or-risque-behavior rules. At least, according to the Post, they'll be protected from death by tourist.

The display is cordoned off by ropes to keep the models from falling off and presumably to keep people out.

Ropes. Foolproof.

The three-story bottle gets unveiled Tuesday morning. Anyone up for a little leer?