Sustainability, Rated XXX

Reed Kroloff at Dwell on Design: As an editor of an architecture magazine, I think we all used to be excited about “archi-porn,” that stuff that made us all want to rub our faces all over it.

Hockenberry: [mock disgust] It didn’t make me want to rub my face in it. I’m actually looking forward to “enviro-porn.” What will that be like?

Kroloff: Really juicy little subterranean cooling systems. Cool, but yet warm.

Hockenberry: [faux aroused] Ooooh.

Kroloff: [similarly faux aroused] Ooooh.

More Dwell on Design coverage.

Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.