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Type couldn’t be having a better year, what with a documentary about a certain profit-plumping typeface traveling the globe, and this year’s TypeCon will be reveling in all that glory August 1-5 in Seattle. A very low conference rate gets you this striking identityMarian Bantjes‘ “The Thing,” above–a gazillion big names and a screening of Helvetica (of course) that’s open to the public on August 1. Which, as our sources tell us, is also Swiss National Day. Could life get much more perfect?

The film is free but you have to register. Don’t forget to register for TypeCon, too.