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Swiss Spritz! Helvetica the Perfume ‘Smells Like Nothing’

helvetica

Now that the literal feasting of Thanksgiving is over, the retail gluttony can begin. We have a feeling that you’re eschewing “doorbuster deals” in favor of web-surfing your way to elegant gifts (that don’t require resorting to fisticuffs or even leaving your home), but what do you get for the design-minded person who has everything? The answer, of course, is nothing—in the form of Helvetica the Perfume.

Technically, it is two ounces of distilled water, but to the typographically savvy, it is the olfactory equivalent of Max Miedlinger and Eduard Hoffmann‘s sans-serif marvel: pure, modern, neutral, and profoundly Swiss. Decanted into a glass bottle labeled in 24-karat gold Helevtica Bold and tucked into a letterpressed box, the limited-edition fragrance is yours for $62 from Guts & Glory.

“Yes, this is actually real, it is not a concept piece,” note Meg Paradise and Faun Chapin, who founded their Oakland, California-based design collective last year. “It is an expertly produced object available for purchase and perfect for gifting.”

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