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Posts Tagged ‘Ambra Medda’

Seven Questions for Ambra Medda

Ambra Medda‘s name is familiar to design lovers from her tenure as director Design Miami, which she founded in 2005 with Craig Robins. Three years after leaving the fair, she is back in a big way with L’ArcoBaleno (“the rainbow” in Italian). The new site is devoted to collectible design—from top galleries including Galerie Kreo, Carpenters Workshop, and Demisch Danant—that visitors can learn about, browse, and buy. “Creating the ultimate marketplace for design as well as a platform for the design community to congregate (virtually), share, and push design discourse forward is what stimulates me,” said Medda, who co-founded the site with eBay veteran Oliver Weyergraf. “After the incredible experience with fair it seemed natural to scout the best design pieces and creative talent and promote all the incredible quality and stories surrounding them.” Here she discusses rainbows, covetable objects, and words to live by.


“Fuzz 2010″ by Study O Portable, available from Gallery Fumi on L’ArcoBaleno.

How did you decide on the name L’ArcoBaleno?
Coming up with a name was fun and torturous at the same time. I love language, and there were so many great options but we either couldn’t own the .com or it wasn’t this enough or that enough. When I thought of what gives me the most electrifying feeling. I thought about love at first, but i couldn’t call it love.com, because that’s just silly. So then the next thought was rainbow! Looking up at the sky and seeing a rainbow is an extraordinary sensation, the most powerful natural experience. Add to that we wanted to present the whole spectrum of design from limited-edition design, technology, food, science, fashion. “L’ArcoBaleno” sounds beautiful and stands for a jolt of energy, which i believe the design world needed at this point in time.

What are a few of your favorite limited-edition products available on the site?
I love the Sedimentation Urn by Hilda Hellstrom, Fuzz 2010 by Study O Portable, and Peter Marigold‘s Calendula Cabinet. If I had the cash in the bank that’s what I would buy right now.
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ICFF Beyond Javits Center Walls

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You can’t spend the whole ICFF inside Jacob K. Javits Convention Center, you know. Well, you can, but eventually the Tord Boontje ripoffs will start to trigger laser-cut psychedelic flashbacks, causing you tear off your clothes as you hump the nearest Prettyves Behar seating prototype and rendering you blind in one eye.

Last year, this article in the Architect’s Newspaper highlighted offsite events, which mostly hold true this year, except for the fact that BKLYN DESIGNS was last weekend and there’s no Altoids Living Spaces in Williamsburg this year (maybe because judge Karim Rashid has his own gig).

The Meatpacking District’s listings have grown, and major buzz swirls around HauteGREEN, whatever Murray Moss touches and Tobias Wong‘s store. Find it all with the all-new Core77 Design Week Guide Google Map–parties marked with martinis, of course.

But please be careful. You can only look at so many gorgeously-rendered wood tables or “get it?” design puns before you’ll start to succumb to design fatigue. Unlock your knees, grab the specialty cocktail of the nearest alcohol sponsor, and do not, do not, look directly into the lacey floral curtains. You were warned.