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Posts Tagged ‘Apple’

Watch: The Jonathan Ive Supercut

Earlier this month, amidst news of Apple’s Newsonian hire and breathless anticipation of streamlined, possibly wearable gizmos to come, Rob Walker had but one Cupertino-themed wish: “I didn’t want to guess what the company would release. New iPhone, iWatch, iEggBeater, who cares?” wrote the journalist in a Yahoo Tech column. “I just wanted Jony Ive—Apple’s staid, British design honcho—to tell me how amazingly magical it is.” He soon got his wish, as Ive waxed poetic about the “completely singular” Apple Watch in a launch video. And so Walker kept right on wishing, this time in the form of a tweet:

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Once again, the universe has answered, this time in the form of a video (below) created by the Dublin-based creative crew at Army of Id (“Saving the world one frame at a time”). “[It's] a short, supercut-style compilation of fourteen years of Jony Ive earnestly telling us the latest Apple iThing is ‘simple,’ ‘smaller,’ ‘intuitive,’ ‘powerful,’ over and over, in a series of v-neck tees,” Walker tells us. “I wonder if there is another designer who could inspire such a thing?”

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Arem Duplessis Leaving New York Times Magazine for Apple

Your Sunday is about to get a lot less visually stimulating: Arem Duplessis has decided to leave his post as design director of The New York Times Magazine [muffled sobbing]. Come February, he’ll begin his new position as a creative director at Apple, where he’ll lend his creative genius to the internal marketing team. Word of the move follows the recent announcement that Facebook has tapped Apple advertising veteran Scott Trattner to serve as its executive creative director. We asked Duplessis a few questions as he prepares to relocate to the promised land of Cupertino.

Why is it the right time for you to make this move?
I’ve been at The New York Times Magazine for almost ten years. I have worked with some of the smartest people on the planet and it’s been one of the most rewarding experiences of my life. I feel very fortunate to have been able to experience such a great gig. With that said, it’s time for a new chapter and a new challenge.

What will you miss most about working at The New York Times Magazine?
Without question the people. I have made so many great friends over the years and I will miss them dearly.

Bonus question: What’s the best gift you received this holiday season?
Hearing my son proclaim “THIS IS THE BEST CHRISTMAS EVER!” No way to beat that, right?

Just When He Tries To Get Out, Design Draws Gary Hustwit Back In

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No, Gary Hustwit is not planning Arial, Geneva or any other Vanna White-approved films as a sequel to the movie that Entertainment Weekly gave an A-. After yet another screening in Denver (and an appearance in Toronto last night) he’s off to the Connecting conference in San Francisco to begin his next film. Yes, Hustwit’s doing another documentary, this time about industrial design.

He couldn’t tell us more than that. However, when we ran into him at breakfast moments after the AIGA NEXT conference officially ended, he was dining with two lovely ladies from Apple. Hmmm…The iPhone: The Movie?

Steve Jobs’ Forbidden Fruit

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This is of such great importance to designers it’s a wonder we hadn’t posted it already, but as a treasured UnBeige reader just reminded us, it seems like something that deserves as much press as possible. Greenpeace as embarked upon a daunting mission: To get Apple to polish up its sustainability policies. Green My Apple is a tongue-in-cheek parody of Apple’s site, right down to the tabbed browsing on top and a ProCreate site where you can create your own takeoffs on Apple marketing. So get to it…before your iMac kicks the bucket.

iWe Don’t iNeed to Say iMuch About This iAnnouncement

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According to the heart-stopping coverage of Steve Jobs‘ keynote on Engadget, Apple has just announced the product which has been covered in just about every tech publication, for years, even though it did not exist until now: the iPhone.