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Posts Tagged ‘Art Directors Club’

Art Directors Club Initiative to Address Gender Imbalance in Design, Advertising

The Art Directors Club was founded in 1920–with a vision of “elevating and celebrating advertising and design with the same care and craftsmanship bestowed upon fine art”–but all of that elevating and celebrating was for men only until 1942, when the organization admitted its first female member. Seven decades later, there’s still plenty of room for improvement. The ADC is addressing the gender imbalance in the fields of creative communication with its new 50/50 initiative, which calls for an equal level of participation for both genders across award show juries, boards of directors, and events/speaker lineups.

“By increasing the number of qualified women in senior positions in all facets of the creative communications industry, we believe our industries will both flourish and lay a foundation for generations of female talent,” according to ADC leadership. “We call upon our community to help shed light on these amazing women, because they are out there.” In New York? Head to Thursday’s lunchtime photo shoot (think: massive class portrait of women in the advertising, design, and digital disciplines) with photographer Monte Isom that will kick off the initiative. Here’s ADC executive director Ignacio Oreamuno with more details on why now is the time to make the industry 50/50.

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Art Directors Club Takes Miami Beach, Debuts Annual App

What’s better than winning a cube from the Art Directors Club? Accepting the coveted block of metal in sun-drenched, hot-pink Miami Beach, where the ADC decamped last week for its 92nd annual awards and Festival of Art and Craft in Advertising and Design, a three-day creativity confab that included Laurie Rosenwald‘s famous yet top-secret “How to Make Mistakes on Purpose” workshop and other inspiring presentations by the likes of Bruce Mau, Kyle MacDonald of the One Red Paperclip project, Rafaël Rozendaal, and LEGO pro Sean Kenney.

And there were awards, lots of them. Among this year’s cumulative winners were Dentsu Inc. (Design Firm of the Year), the School of Visual Arts (School of the Year), and McCann NY (Agency of the Year), while the third annual Designism award, honoring work that drives social or political change, went to Buck for its work promoting Good Books, the online bookseller that funnels all of its profits to Oxfam projects (see Buck’s take on Kafka’s Metamorphosis below).

Gold cube winners included Taku Satoh Design Office’s mouth-watering anniversary posters for Issey Miyake Pleats Please (design), Henry Leutwyler‘s breathtaking Ballet (photography), and The New York Times Magazine‘s “The Wild Life of Silent Spring” (illustration). Salivate over these and all of the big winners by downloading the first ever Art Directors Annual in digital form, produced in partnership with Brazilian digital technology company, the goodfellas. Grab the Art Directors Annual 91 app for free here.