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Posts Tagged ‘Bill Marriott’

Ian Schrager and Bill Marriott Rock the New Edition

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Back in June we posted the rather disturbing announcement that Ian Schrager was teaming with Bill Marriott to create a new line of hotels based on the broad concepts of “colors” and “chandeliers” (their quotes, not ours). Whaddaya know, it all panned out as planned and today, the team announced not only the name, but several planned locations, including two in our fair City of Angels:

Marriott and Schrager declined to say exactly where in downtown and Hollywood the hotels would be, but they are expected to open in about three years and have about 200 rooms apiece.

They would be part of the new Edition chain — as in, the Los Angeles Edition. Other Editions are planned in Paris, Madrid, Costa Rica, Miami, Washington, Chicago and Scottsdale, Ariz.

“We’re going to use a lot of different designers and each one will be totally different,” Schrager said.

But beyond hand-picking designers, we’re not sure how much Schrager is going to be pumped into these properties. A third party developer will build and own the hotels, with Marriott operating them just like their other hotels. “I’ll try to give it its ethos and lively bars and restaurants,” says Schrager. Well, hey, at least he’s going to try.

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Marriott and Schrager Team Up For Coolest or Lamest Hotel Ever

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Man about town Andrew Blum points us to what we imagine to be the most interesting series of top secret meetings ever: Ian Schrager and Bill Marriott discussing their converging futures in creating “the next generation of boutique hotels.” The Slatin Report has the official scoop on the deal, in which we learn that Marriott had been looking for a boutique partner, but just couldn’t find the right one. Until Schrager started painting his walls and hanging up some sparkly lights:

The octogenarian said that, after reading about Schrager’s Gramercy Park property last year, he “rushed” to see it from his summer home in New Hampshire and toured it with Schrager. He was particularly impressed, he said, by Schrager’s introduction of “colors” and “chandeliers”–in other words, by the hotelier’s move beyond his trademark ultra-cool, black and white interiors to a warmer, more paletted and softer look.

We can see the Marriott By Schrager now…Marriott buys new sconces and throws on some techno in the lobby, and Schrager starts making these really kick ass floral comforters.