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Posts Tagged ‘Bobby Shriver’

More In (RED)’s Defense

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Just one day after we posted (RED) CEO Bobby Shriver‘s official rebuttal to the claims made by that now infamous Ad Age article, The Independent has an in-depth story disputing the claims one-by-one. Their verdict: (RED) is a success. And Ad Age sucks hard:

It all sounds like a pretty convincing success story to me. Buy Less Crap? The only people who seem to need to take that advice are the editorial staff of an American trade magazine called Ad Age.

Dude, Ad Age writer Mya Frazer was so just banned for life from all U2 concerts.

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(RED)’s Not Dead, Baby

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We knew we couldn’t diss Bono without getting busted. Catching wind of our post yesterday about (RED)’s supposed failure, (RED) itself writes to tell us that’s not the whole story:

The article is based on many inaccuracies. The (RED) initiative has raised more than $25M for the Global Fund to date. And, more importantly, (RED) has not spent a dime on advertising. The money spent on advertising has been through (RED) convincing companies to divert already planned marketing dollars to promote products that send up to 50% of their profits to the Global Fund. This advertising money was not part of the company philanthropic arm or part of the (RED) initiative and, if not put behind these products, would’ve been used to promote other products that don’t contribute anything.

Read on for the letter that (RED) CEO Bobby Shriver sent to the editor of Ad Week (they wrote the article that called $18 million meager).

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