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Posts Tagged ‘Bono’

Annie Leibovitz Captures the African Conversation for Vanity Fair

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In an unprecedented effort by Vanity Fair, 20 different covers of the July issue hit newsstands today for their Africa issue, featuring famous peeps having a “conversation” about the continent as shot by Annie Leibovitz. Feast your eyes on the slideshow: Barack Obama, Muhammad Ali, Queen Rania of Jordan, Bono, Condoleeza Rice, George W. Bush (Surprise! But excellent coordination ensured he was paired with safe Condi and Tutu to prevent his eyes from being clawed out), Desmond Tutu, Brad Pitt, Djimon Hounsou, Madonna, Maya Angelou, Chris Rock, Warren Buffett, Bill & Melinda Gates, Oprah, George Clooney, Jay-Z, Alicia Keys, Iman and Don Cheadle.

Although we’re not gonna go into the politics of the pairings, a few poses definitely caught our eye (even though it sounds like they were patched since VF published Leibovitz’s shooting schedule):

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Chris Rock whispers sweet stock tips in Warren Buffett’s ear; Barack Obama definitely has Don Cheadle’s vote, and perhaps his undying affection.

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(RED)’s Not Dead, Baby

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We knew we couldn’t diss Bono without getting busted. Catching wind of our post yesterday about (RED)’s supposed failure, (RED) itself writes to tell us that’s not the whole story:

The article is based on many inaccuracies. The (RED) initiative has raised more than $25M for the Global Fund to date. And, more importantly, (RED) has not spent a dime on advertising. The money spent on advertising has been through (RED) convincing companies to divert already planned marketing dollars to promote products that send up to 50% of their profits to the Global Fund. This advertising money was not part of the company philanthropic arm or part of the (RED) initiative and, if not put behind these products, would’ve been used to promote other products that don’t contribute anything.

Read on for the letter that (RED) CEO Bobby Shriver sent to the editor of Ad Week (they wrote the article that called $18 million meager).

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PRODUCT(RED) Is Actually PRODUCT(IN THE RED)

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You know, we never really understood it. Bono gets a bunch of his friends to pose in cheap Gap clothes for ads that eventually become altogether unavoidable. At one point you say, “Wow, (RED), what the hell is that?” and somehow you make the connection that you have to get a red tank top or a red iPod or a red Razr phone or a red AmEx (to use to buy more red tank tops and red iPods and red Razrs) to help end AIDS in Africa. You’re supposed to buy something red, sorry (RED), and probably something you don’t need, and probably something you will throw away in a few years, to support an international crisis. Huh? This is the sentiment shared by BUY(LESS), a scathing look at the whole concept.

Today we hear that PRODUCT(RED) spent over $100 million in marketing and after all that, it has only made $18 million. Don’t worry, though we’re pretty sure Bono can kick in the difference.