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Posts Tagged ‘Candy Pratts Price’

New from Amazon: A Talking Kindle

amazon kindle.jpgWe can’t help but admire the maniacal gleam in the eyes of Amazon founder and CEO Jeff Bezos, but we wanted no part of the Kindle—the company’s briskly selling e-reader—until Candy Pratts Price recommended we check it out (when we chatted with her last Fashion Week, she had The Story of Edgar Sawtelle queued up on hers). Alas, the wireless device sold out in November, but now Amazon is launching the Kindle 2, which eliminates the pesky reading part entirely.

The slimmer, lighter, faster Kindle (yours for $359) debuted earlier this week and starts shipping later this month. Among the new features are a text-to-speech function that will read you UnBeige posts (and anything else you want). Not everyone’s happy about that, however. According to the Author’s Guild, the new feature may infringle upon authors’ audiobook copyrights. The Telegraph deftly summarizes that, “The row centres on whether a text-to-speech reading of a book falls under existing copyright laws, or whether it constitutes an whole new medium.” Watch out, Author’s Guild, because Amazon is becoming something of an expert on gray areas: the Kindle 2′s screen boasts “16 shades of gray for clear text and even crisper images.”

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Candy Pratts Price on Style.com and Substance: ‘We Run It Like a Magazine’

C Pratts Price.jpg“To be editorial” is how Candy Pratts Price (pictured at left) describes the mission of Style.com, the ever-evolving online fashion destination that she has presided over since 2001. “Our role is to be a magazine on the Web,” Pratts Price told us during an in-depth interview during New York Fashion Week. “We do have content. We have an editorial staff. We do generate our own portfolios. We shoot.”

Of course, Style.com is also known for its encyclopedic collections coverage, which recently expanded to include designers’ lucrative but lower profile resort and pre-fall lines. But does a lot of clicks translate into success at retail? “I think that everybody who is designing fundamentally wants is attention. More attention means more brand awareness. More brand awareness means more people who go to the store and says, ‘Oh, that’s by Thakoon, I read all about him,’” said Pratts Price. “I think that there are lots of ways that this works. It’s maybe not as ching-ching right away, but it definitely builds an awareness, a familiarity. It’s a TV commercial. It’s television. You know, there are three monitors in this world right now: on your cell phone, your television, and your computer. You’ve got to deliver that message.”

Want more Candy? Check out our full interview with her on mediabistro.com and don’t miss her (literally) animated Style.com dispatches from BeDazzler-obsessed Lakme Fashion Week in Mumbai, India. Asks Pratts Price, “Where else can you walk in lime green—head to toe, during the day—and still look fantastic?”