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Posts Tagged ‘COLLINS’

Collins Creates New Identity for Internet Week

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internet week nyHere at UnBeige HQ, every week is Internet week (if the wi-fi goes down for even a few minutes, we become testy and commence the hoarding of foodstuffs), but capitalize that “W” and you’re talking about a “festival of technology, business, and culture” that has been taking place in New York since 2008 and in London since 2010. Each Internet Week consists of hundreds of events that draw thousands of people, and yet the festival’s logos have long been, well, less than cutting-edge—sufficed to say that at one point there was a pixellated apple involved. Then they got Collins on the case.

A team that included Brian Collins, Dave Frankel, and Ali Ring looked beyond familiar tech tropes—the slash, the dot, the leaning arrow—and onward to the bracket. A three-dimensional pair is at the core of their flexible new identity for Internet Week. Not only can the brackets open to accommodate copy, photography, and illustrations but their angles play nice with the letterforms involved, all of which can be layered at various weights to simulate a blinking cursor. Keep an eye out for banners real and virtual that herald the next installment of the festival, which gets underway on May 19 in New York.

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Abort Clambake! Brian Collins Launches COLLINS With The Martin Agency

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If you’re en route to Nantucket right now for a bowl of that creamy, chunky chowder that Brian Collins promised you earlier this year, put your brakes on. Turns out that the former BIG man on campus also spent those few months weighing his options at his Cape Cod palace on the sand, where he tells us he was courted by more than a few people (and not just Al Gore). After much deliberation, Collins has launched COLLINS, an “innovation design agency” in partnership with The Martin Agency:

In his new company, Mr. Collins will take a more radical approach to finding solutions for brands looking for innovative ways to connect in a new landscape. “It’s an open frontier, ready for revolutionary thinking,” said Mr. Collins. “Unfortunately, old-school advertising relegates designers to the tail end of the creative process–if we’re there at all. We will flip that equation on its head, placing design–and the customer’s real experience–at the beginning, the center and the end of everything we do.”

And no, he’s not going to Richmond, where The Martin Agency is headquartered. COLLINS (and Collins) will be right here in NYC. And he would really love for you to stop by for a hot dog if ever you find yourself in the neighborhood. Really.