Here at UnBeige HQ, every week is Internet week (if the wi-fi goes down for even a few minutes, we become testy and commence the hoarding of foodstuffs), but capitalize that “W” and you’re talking about a “festival of technology, business, and culture” that has been taking place in New York since 2008 and in London since 2010. Each Internet Week consists of hundreds of events that draw thousands of people, and yet the festival’s logos have long been, well, less than cutting-edge—sufficed to say that at one point there was a pixellated apple involved. Then they got Collins on the case.
A team that included Brian Collins, Dave Frankel, and Ali Ring looked beyond familiar tech tropes—the slash, the dot, the leaning arrow—and onward to the bracket. A three-dimensional pair is at the core of their flexible new identity for Internet Week. Not only can the brackets open to accommodate copy, photography, and illustrations but their angles play nice with the letterforms involved, all of which can be layered at various weights to simulate a blinking cursor. Keep an eye out for banners real and virtual that herald the next installment of the festival, which gets underway on May 19 in New York.