Art & Copy Explores Advertising at Its Best
Hate advertising? Make better ads. Filmmaker Doug Pray shows how it’s done in the documentary Art & Copy. Now playing in select cities, the film spotlights influential advertising creatives such as George Lois, Mary Wells, Dan Wieden, and Lee Clow, and legendary campaigns, from “I Love NY” to “Got Milk?” But Art & Copy is no history lesson. “In my interviews, I stuck to emotions, creative motivation, and big-idea philosophies of the ad creatives rather than ‘how-to’ stories, industry-insider talk, or the politics of their clients’ products, which is a different film altogether,” notes Pray, who secured sponsorship from The One Club to realize the project. “By interviewing these icons, they became real for me, and I saw advertising as an art form with enormous potential—when done well.” Pondering whether to see this film? Just do it.

Fans of Mad Men will recall from the show’s season two premiere that Don and Betty Draper celebrated Valentine’s Day 1962 with a trip to the Savoy Hotel, where they endured some…technical difficulties before ordering room service and watching Jackie Kennedy‘s televised White House tour. Don and Betty’s plans for the third season, which kicks off August 16, are still anyone’s guess, but Starwood is hoping that die-hard fans will swap the Savoy for the St. Regis and take advantage of the hotel’s new Mad Men package. Even at a starting price of $895 (what recession?), we think it’s one suite deal.





Nadine Cheung
Editor, The Job Post
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