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Posts Tagged ‘Helvetica’

Swiss Spritz! Helvetica the Perfume ‘Smells Like Nothing’

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Now that the literal feasting of Thanksgiving is over, the retail gluttony can begin. We have a feeling that you’re eschewing “doorbuster deals” in favor of web-surfing your way to elegant gifts (that don’t require resorting to fisticuffs or even leaving your home), but what do you get for the design-minded person who has everything? The answer, of course, is nothing—in the form of Helvetica the Perfume.

Technically, it is two ounces of distilled water, but to the typographically savvy, it is the olfactory equivalent of Max Miedlinger and Eduard Hoffmann‘s sans-serif marvel: pure, modern, neutral, and profoundly Swiss. Decanted into a glass bottle labeled in 24-karat gold Helevtica Bold and tucked into a letterpressed box, the limited-edition fragrance is yours for $62 from Guts & Glory.
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Helvetica Coming Soon To a Theater Near You

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Director Gary Hustwit is taking his typography documentary (typomentary?) on the road, and how! After a world premiere March 13 at SXSW, Helvetica embarks on a whirlwind worldwide tour that will most likely be making a stop in your town. Remember: Take two friends to see it, introduce them to design, save the world!

Check out a fabulous tag team interview by Cliff Kuang and Kobi Benezri on I.D.’s website to learn what Helvetica has in common with Borat.