We haven’t been able to get “Make the Logo Bigger” out of our heads, either, ever since the DJs at Speak Up added it to their playlist. The song is performed by the band Burn Back (get it?) who have since released another single, “Squeeze My Whipple” (get it?), and created a “Behind the Music” about their rise to fame. This clever ploy promotes the global advertising event Portfolio Night, which will be holding reviews in dozens of cities on May 3. It seemed pretty exciting until we saw this:
How do you know if your book is good enough to attend Portfolio Night?
Send your ads to firstname.lastname@example.org and we’ll tell you.
Maybe we’ve had one too many bourbons this morning, but isn’t the whole point of a portfolio review to have people tell you in person if your ads are good enough? We emailed them to find out and here’s the deal: Should you send them some of your ads, the staff of ihaveanidea will review it themselves, and tell you if you’d benefit from the event. They may even tell you that there’s too much work needed on your portfolio, and not to bother attending.
Huh? We turned to our friend Spencer Cross who just happens to be holding a portfolio review here in LA the same day…