Liquid Treat AgencySpy AdsoftheWorld BrandsoftheWorld LostRemote TVSpy TVNewser PRNewser FishbowlNY FishbowlDC 10,000 Words GalleyCat MediaJobsDaily

Posts Tagged ‘ihaveanidea’

Designism 2.0 Recap: Michael Wolff Devours Panel, Glaser Eloquently Defends Design, Dove Real Beauties Not Ugly Enough

designism20recap.jpg
The one MILLION dollar question. Photo by Core77.

A Wolff In Designer Clothing
In a city of thousands and thousands of designers, Vanity Fair columnist Michael Wolff might want to look at hiring some protection for the next few weeks. In his role as the “media critic” at last night’s Designism 2.0 event, Wolff told fellow panelists (including Milton Glaser) that “no design” was a better solution than the “banal” work they produce. While his comments elicited anger from the crowd–and more than one Dr. Evil comparison–he injected some much-needed debate to an otherwise self-congratulatory night. As Brian Collins told us later, “That’s why I brought him here.”

Let’s back up a bit though. ihaveanidea liveblogged the evening, opening with crappy weather and an earlier panel we moderated starring Ellen Sitkin, Andrew Sloat, and Ji Lee (who were amazing, by the way, and we wish they could have taken the stage with Wolff at the end to show him some “banal”). Tony Hendra, wearing his WGA strike shirt, gave the annual manifesto with searing wit (a portion of which can be found on the Huffington Post). Then, with Steven Heller moderating, Elizabeth Resnick presented posters from the Graphic Imperative, Janet Kestin presented the Dove Campaign for Real Beauty, and Glaser presented his Darfur campaign and new work for Iraq refugees.

Then It Got Ugly
All the panelists joined Wolff onstage as he line-item lambasted design. The world is full of design, he argued, and everyone is trying so hard to be disruptive that everything disruptive is boring. What’s more, “everyone can do design,” he said. “So everyone should stop it.” While abrasive, it was effective, says Core77′s Robert Blinn says in his review: “Wolff asked the question that none of the designers in the audience truly cared to address: ‘Could anything truly new be said, or were we simply barraging a saturated audience with information they already had?’” Glaser, a gentleman to the end, began his first rebuttal, “I have to respectfully disagree with you.” The crowds roared. Glaser explained, that as he now tries to design campaigns to help causes, it’s less about what it looks like and more about how to get the word out. That’s still “design.”

But as the conversation shifted to the effectiveness of design for social change, the topic became Dove’s Campaign for Real Beauty (ironically spearheaded by Designism ringmaster Collins at BIG) and Kestin took some serious grilling by audience members Laurie Rosenwald and Debbie Millman for not having “ugly” enough girls in the ads talking about poor body image perception. (Later we sat between Rosenwald and Kestin at dinner…awk-ward!) The whole issue about whether or not it was authentic, or just another ad, or even appropriately executed, was battled out on and off stage. Although not exactly the most provocative topic to dwell upon, it did give us the best quote of the night, courtesy Wolff: “Well, I know a lot of ugly people who think they’re really good-looking.”

Moving On
The moment of irony that killed us, however, was when Heller asked Wolff what design was powerful to him. Wolff said that the only great moment for design were the posters of the 60′s and 70′s. This was as Glaser, creator of many of them, and founder of another design device during that period, a magazine, that has not only brought about real social change, but also pays at least some of Wolff’s salary, sat right beside him, having just explained work that was every bit as simple, driven and arresting as those posters, but used technology, storytelling and global partnerships. Great, it’s easy to say that “something” different needed to be done, but say that design has never been able to evolve past print work done 40 years ago? That’s ludicrous. We think Wolff should be commissioned to write a review of the upcoming MoMA show, Design and the Elastic Mind, which shows how cutting-edge design is used to bring abstract ideas into the public embrace.

However poorly he presented his case (“He was sloppy,” someone near us said) we can’t say we really disagreed with anything Wolff said (except, of course the “banal” part). Something different does need to happen. Afterwards, in the ACT portion, three groups commanded the mic to pitch their causes–Sappi Ideas that Matter, Corbis’s ADC Award and free images for pro bono projects, and idealist.org–and a new social networking site, Designism Social, will be launched. But were these pitches–sponsors, really–enough to launch anyone into action over the sushi and Sapporos afterwards? We weren’t sure. We guess we have to wait until Designism 3.0

But we did like Wolff’s alternative for blindly leaping into a cause. “Stay home, read a book. Read a lot of books. Then, when the urge becomes irresistible, then do something.” Even Dr. Evil was right sometimes.

More photos and coverage at Core77, Graphic Design Forum, Daily Heller, uncivilsociety.org, and ihaveanidea.

Mediabistro Course

Freelancing 101 Online Boot Camp

Freelancing 101Starting April 28, this online event will show you the best way to start your freelancing career, from the first steps of self-advertising and marketing, to building your schedule and managing clients. By the end of this online boot camp you will have a plan for making a profitable career as a freelancer, and the skill set to devote yourself to it. Register now! 

Behind the Portfolio Night

portfolionight.gif

After we questioned the screening process of Portfolio Night the folks from ihaveanidea wanted to clarify a few things, and contacted us with a more detailed description of how they decide who attends. Seeing as we’re an equal opportunity blog, of course we agreed to post it (plus we were way afraid that the drummer from Burn Back would come after us if we didn’t):

When someone is unsure of their work and sends it in, it goes to the editorial staff at ihaveanidea. It gets reviewed by us, who in addition to running ihaveanidea also work in advertising or have experience in it. We then let the student know if we feel they would benefit from the event.

Most times we encourage them to come out. But there are some instances when we advise the student that there is just far too much work needed on the portfolio to attend the event–and then we explain to them where those weaknesses are and suggestions on addressing them. At the end of the day a Creative Director can only do so much in the 15 minutes they will spend with each student. We try to ensure that the students who attend are the ones who will benefit the most from those 15 minutes, whether it be in suggestions to make a good book great, or a possible job offer.

So there you have it, and although we don’t agree with a screening process at all, we’d like to point out that 15 minutes is plenty of time to dispense life-changing career advice. Really, how long does it take to say “Is there a reason you printed your ads out backwards?” (6 seconds) or “Have you considered a career in copywriting instead?” (5 seconds) or “Don’t worry about your book, advertising is really more about the ability to drink heavily throughout the day. Wild Turkey?” (10 seconds)