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Posts Tagged ‘Ikea’

IKEA Founder to Return to Sweden

Ingvar Kamprad put the “IK” in IKEA (the “E” and the “A” are for Elmtaryd, the family farm where he was born, and a neighboring village, Agunnaryd), but he left Sweden in 1973 to escape the hefty taxes and settled in Switzerland. Now the 87-year-old IKEA founder, whose fortune is estimated at $51.7 billion (that’s enough to buy more than 8 million Billy bookcases), is coming home. “To move back to Sweden brings me closer to my family and my old friends,” Kamprad said in a statement. The country’s tax laws have softened since his departure, according to the Wall Street Journal. A wealth tax has been abolished and income taxes have been lowered. Kamprad recently stepped down from the board of IKEA’s parent company, Inter IKEA Group, which is now chaired by one of his three sons.

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Ikea Rides Our Non-Beige Coattails

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Jet-lagged and delirious, we made our way into Terminal 1 at LAX early one morning only to be assaulted by what we thought was the Bad Taste Circus–outrageous orange and green stripes plastered along the wall. Turns out it was just an ad takeover by someone with pretty good taste, Ikea. The tagline, which we were not at all assaulted by, was Be Brave, Not Beige, which we now wish we’d copyrighted back in ’86.

We’re not entirely sure why they went for ORANGE and GREEN instead of the delightful patterns that you can actually find at Ikea, but to make up for it, there’s an entire site named Be Brave Not Beige, where you can play with their colors and patterns (and with a drumming Phil Spector lookalike to boot). Just promise us you’ll never forget who was not beige first, okay?

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