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Posts Tagged ‘Imaginary Forces’

One Club Inducts Paul Rand Into Hall of Fame

On October 17, the One Club celebrated its 2007 Hall of Fame inductees, including Tim Delaney from Leagas Delaney, Phil Dusenberry from BBDO, and design’s darling Paul Rand. The One Club asked Imaginary Forces to create this awesome animation celebrating Rand’s milestone, which even includes a short videotaped interview with him, which was supplied on VHS.

We’re sure Rand would approve.

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Mad About “Mad Men”


Promising to do for advertising what “The Sopranos” did for the mafia–whatever that means–”Mad Men” premieres tonight at 10pm/9pm Central on AMC, with a gorgeous show open by Imaginary Forces. But will this show really bring the creative process to prime time?

Troy Patterson calls it “vintage sex in the city,” a “gray flannel nightmare” says Robert Abele, Variety thinks it strikes a profound chord, Newsweek calls it must-see TV, Adam Hanft says it’s not the Sopranos of advertising, Jason A. Tselentis is hopeful, and we can’t remember the last time we watched AMC.

And how’s this for a variation on the typical drinking game? Tune in tonight with a pack of Lucky Strikes and try to match the characters cig for cig.

Gensler and IF Collaborate on “Entourage: The Store”


The HBO SHOP had a soft launch in Times Square over the holidays and informants have just slipped us some top secret shots of the space to share with you. If you’re in NY, you could go see it yourself, but face it, if you’re genuinely interested in a store about TV, you’re lazy.

Gensler and Imaginary Forces created a “virtual television” with plasma monitors, large flat-panel screens and back-painted glass that lure you into the space using glimpses of moving images and shifting colors and light. Yes, it sucks you in just like television. The sliver of a space (750 square feet) sells products and DVDs from HBO’s original programming. Although we so did not ever expect to be able to buy Samantha’s ceiling-mounted sex swing or a life-sized replica of Joey’s severed head complete with bowling ball carrying case.

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An Even Brighter Future for the City of Los Angeles?

Still no votes for New York in our City of the Future Challenge, but we think we know what might be going on here. Seems that there were plenty of proposals from each city that will never see the light of day–in LA for example, seven firms pitched their ideas. We were lucky enough to find one of the most interesting ones: “Chlorofilia” is a short film created by Imaginary Forces and Xefirotarch which describes LA in 2106, after The Big One of 2032. Don’t worry, there’s a happy ending.

We also found coverage of each city’s qualifying rounds: New York, LA, Chicago. If there are any other City of the Future proposals floating around out there that you think we should see, send ‘em over.