So all this talk about sustainability here at Compostmodern is great, but what about those evil gigantor corporations that Alex Steffen showed slides of in his presentation? You know, like, say, um…General Electric? VSA Partners’ Jeff Walker (who we are not related to, but did share a cab with last night) was charged with greening GE using a program called Ecomagination. Don’t roll your eyes quite yet.

Walker says that VSA has actually been working for GE for a long time (along with lots of other big brands) and the difference between GE’s strides and their other clients are that GE sees green as a business proposition. That’s not necessarily a bad thing. GE’s decision to greenify came after the corporate disasters like Enron and after the company’s leadership shifted from Jack Welch to Jeff Immelt. It was also part of their moving towards a more creative core mission (and we say, a design-centric one) that went all the way back GE’s founder, Thomas Edison: invention, innovation, and imagination.

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