Jessie Scanlon‘s article sets it up perfectly. Valerie Casey (who used to be at frog, now at IDEO) was on her third cross-country flight that month and had just seen An Inconvenient Truth when it hit her. She decided to start doing some research. She came across an albatross carcass which had 1036 pieces of plastic in it. And she learned about giant sections of the open ocean where all the floating plastic in the world seems to congregate. She was suffering from acute apocaphilia (aka exposure to climate porn) and she was having something that sustainability guru Ray Anderson calls the “spear-in-the-heart” moment. Because her slides were so awesome, we’re going to include as many as we can.
She decided to start putting together a plan that positioned designers as the leaders of this movement. Apparently, not all designers felt the same way.