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Posts Tagged ‘Ji Hyun Park’

Dwell Wants Authenticity in Home Design

The world of design can be intimidating to some, but Dwell‘s team of editors strives to show the field’s friendlier, welcoming side.

Dwell has always been about showing real people in real homes,” said editor-in-chief Amanda Dameron. “We don’t send stylists, and we don’t want people to create an artificial idea of how they live in their home.”

With its recent expansion, the pub is wide open to ambitious freelancers — and photographers. “We put a lot of resources behind how we tell our stories visually. So when we’re reviewing initial ideas, having good pics always helps,” Dameron said.

Think you can nail the mag’s voice? Read How To Pitch: Dwell for a full list of those editors accepting pitches. [sub req'd]

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Dwell‘s NYC Soiree

Michela O'Connor Abrams, president of Dwell, poses with James Russell of Bloomberg Media.

Dwell has landed in New York City, and to announce its newly expanded East Coast office, the magazine staff held a coming out party Tuesday night. A constant stream of dazzling architects, designers, retailers and media floated into the private Greenwich Village townhouse where the party was held to congratulate the newest executives publisher Brenda Saget Darling and executive editor Amanda Dameron.

The modern architecture glossy had been based in San Francisco, with editors flying back and forth from both coasts for the past 12 years. Although it has always had a strong presence in Manhattan, Dwell has now moved into its new offices in Midtown. According to Dwell President Michela O’Connor Abrams, a New York move has always been in the stars for the designer glossy. The plan was shelved, however, with the company being no exception to the economic downturn of the past four years. But now, Abrams declared, “We’re here, and we’re ready.”

Dwell founder and owner Lara Deam flashes a smile.

Owner and founder Lara Deam (who looked stunning in her hard-to-miss Stella McCartney blouse and Marc Jacobs skirt) shared her excitement for this change with the same Dwell DNA, stating, “It was time to develop deep roots in this city and begin to grow real relationships.” The staff got a great start at the soiree, as they were in great company all throughout the night.

Guests including designer Thom FiliciaDon Weinreich, of architecture firm Ennead, the Rich Brilliant Willing trio, and Robert McGarry of GCAM toured the 8-story townhouse renovated by Eric Kohler.

While munching on hors d’oeurves and sipping on Ketel One vodka, champagne and wine, visitors gave their two cents about the magazine’s expansion. While McGarry called it a “good move,” Weinreich expressed “curiosity” about the publication’s goals.The guys at Rich, Brilliant, Willing were already excited for Dwell‘s upcoming events, as well as the glossy’s change in flavor.

More glamorous events are something New Yorkers can definitely look forward to, according to Dwells newest digital accounts manager Ralston O’Neil. Congrats Dwell and welcome to the Big Apple!

More event pictures after the jump: Read more