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In an announcement that seems fit for either The Onion or The Toilet, the cavemen from Geico’s extremely popular series of ads are getting a half-hour pilot, which may or may not be seen in this fall’s line up. According to the Wall Street Journal, “Cavemen” will be set in Atlanta, where the characters will continue to be misunderstood by more evolved humans. Martin Agency writer Joe Lawson developed the concept and the agency helped him shop it to networks.

We think this idea stinks. Not because it blurs the line between ads and entertainment, not because it confuses the concept of product placement, but because Phil Hartman did it better (oh, how we miss him!). Personally, we’d have preferred a guest appearance on an existing hit show. A forgotten prehistoric race which emerges to contend with the Others would certainly shake things up on “Lost.” Or how about a caveman as Vince’s new agent on “Entourage?”