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Posts Tagged ‘Jonathan Ive’

Watch: The Jonathan Ive Supercut

Earlier this month, amidst news of Apple’s Newsonian hire and breathless anticipation of streamlined, possibly wearable gizmos to come, Rob Walker had but one Cupertino-themed wish: “I didn’t want to guess what the company would release. New iPhone, iWatch, iEggBeater, who cares?” wrote the journalist in a Yahoo Tech column. “I just wanted Jony Ive—Apple’s staid, British design honcho—to tell me how amazingly magical it is.” He soon got his wish, as Ive waxed poetic about the “completely singular” Apple Watch in a launch video. And so Walker kept right on wishing, this time in the form of a tweet:

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Once again, the universe has answered, this time in the form of a video (below) created by the Dublin-based creative crew at Army of Id (“Saving the world one frame at a time”). “[It's] a short, supercut-style compilation of fourteen years of Jony Ive earnestly telling us the latest Apple iThing is ‘simple,’ ‘smaller,’ ‘intuitive,’ ‘powerful,’ over and over, in a series of v-neck tees,” Walker tells us. “I wonder if there is another designer who could inspire such a thing?”

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For Apple, It’s Dieter Rams All Over Again

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If you’re still on the fence about purchasing your shiny new MacBook Air Jordan (announced this morning), but you’re worried it might go out of style in a few years, might we point to how well this Braun cassette player has held up over the years. Don’t worry, we’ll explain.

To commemorate the opening day of MacWorld, Gizmodo has put together an amazing product-by-product comparison between Apple’s design and the products designed for Braun in the 60s. In other words, it’s a Dieter Rams vs. Jonathan Ive smackdown. Some of the similarities are rather eerie, especially that pocket radio. Gizmodo also compiles a beautiful gallery of other non-Apple implemented Braun designs, and we’re so looking forward to the day when Apple makes the iLighter. Thanks to VLU for the tip.

Who? Jonathan Ive, That’s Who

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Apparently being honored as a Commander of the British Empire isn’t good enough for Apple’s Jonathan Ive. Yesterday he was also plopped into the official Who’s Who register in England. And we’re fairly sure this isn’t the same Who’s Who that you get direct mail or telemarketing calls about every once in awhile, offering you inclusion in their exclusive list of important business people for $24.95. Or maybe it is the same, they just waived the fee. Because, after all, the guy’s already a Commander and stuff. Here’s a little from ZDNet UK:

Who’s Who has traditionally contained information about leading figures in society, both UK-based and worldwide, from aristocrats and politicians to academics and businessmen. Its publisher, A & C Black Publishers Ltd, claims that “an invitation to appear in Who’s Who recognizes distinction and influence”, either because “their prominence is inherited, or depending on office, or the result of ability which singles them out from their fellows”. Ive’s inclusion is presumably thanks to the latter condition.

Oh, wait. From that description, it does sound a lot like the $24.95 deal. We wonder if you get a discount if you paid the $19.95 to be included in the Who’s Who of American High School Students. Like an upgrade package or something.

James Dyson Sucks Up Knighthood

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May we be so bold as to label her the Design Queen? It was just a few weeks ago that Sir Ive scooped up his knighthood. Right before the end of ’06, it was announced that James Dyson is to be knighted as well.

It looks like the Dyson School of Design Innovation will now be training the first design army.

Update: And it looks like we know nothing about British culture. Ive actually received a Commander of the British Empire, which doesn’t give him the ‘Sir’ title (so you Apple employees can stop calling him that, already). He can, however add the CBE to the end of his name. Thanks to Brit Mick Hodgson for the history lesson.