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Posts Tagged ‘Logan’

Motion Theory Will Soon Be Proving Itself In Long Form

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One highlight of our West Coast creative experience has been getting to know the fine people at Motion Theory, the design and directorial studio headed by cuties Mathew Cullen and Javier Jimenez. An article by Diane Mehta in this month’s Fast Company positions the Venice firm as the leaders in this blurring whatchamacallit world of film-motion-graphics-art, and rightly so:

Cullen and executive producer Javier Jimenez cofounded Motion Theory in 2000. Now it’s leading a wave of New York- and L.A.-based companies that are reinventing the TV commercial, even the look of video itself, and changing the way advertisers and other clients connect with the public. Old tagline-driven spots are giving way to content that’s at once more visceral and cerebral. Upstart shops such as Brand New School, Psyop, and Logan, which specialize in animation and motion graphics, have embraced a trippy style that draws from cartoons, comic books, and video games–a 2-D aesthetic with occasional live-action footage. More established production companies such as RSA Films, Radical Media, and Anonymous Content make edgy live-action commercials with the same high production values as their film and TV work. But no one blends those worlds better than Motion Theory, with its radically strange hybrid of live action, visual effects, and 3-D animation.

Their projects are similarly eclectic–our personal favorite is the witty wordplay fold-in fun of Beck‘s video for “Girl”–but the article hints that something much, much more might be in store for the “microstudio”: Scripts are pouring in, which means Motion Theory won’t be relegated to its one-minute masterpieces for long.

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QBN Session #1: Live and In Concert

The cool kids at QBN just sold out their first-ever conference this past Friday in LA, so we asked cool kid Tom Dolan what he thought about it. Photo by Jessey White-Cinis, more here.

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First, organizing and selling out a $200+ full day-long design seminar on a busy workday Friday in Los Angeles should be recognized as no easy task. Having it at Richard Meier‘s posh Getty digs and featuring a world-class lineup is coup number two. That the QBN boys pulled off their their first “Session” event without a glitch (accomplishment #3) should impress–and be a sign of good things to come from the upstart design org on the block.

Clearly differentiated in tone and content from anything you’d be likely see from the self-anointed Professional Organization for Design*, perhaps the sharpest take-away from Friday’s event was confirmation that there is a strong pulse to contemporary design worldwide–and it’s distinctly cross-media, with output ranging from motion to print to interactive to photo to film. Unexpected highlight: Intro graphics from Logan, which were over-the-top super. Unexpected lowlight: Emcee Miss Shiny Pants–wherever they got her, don’t go back next time.

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