Liquid Treat AgencySpy AdsoftheWorld BrandsoftheWorld LostRemote TVSpy TVNewser PRNewser FishbowlNY FishbowlDC 10,000 Words GalleyCat MediaJobsDaily

Posts Tagged ‘Louise Fili’

Louise Fili Continues to Dominate Gelato Packaging, Logos

Once the temperature tops 85 degrees, evolution has programmed humans to suppress all executive functions and focus on securing ice, preferably of the creamy and sweet variety. But we can’t just switch off our aesthetic sensitivities upon approaching the freezer case, a sweating showplace of less than delicious design. Ben and Jerry’s pint containers have become increasingly oafish since the company’s acquisition by Unilever, Edy’s taste in typefaces conjures baked goods rather than frozen goodness, and we’ve long been dubious about faux-Danish Häagen-Dazs. The solution, of course, is gelato, and no one does gelato logos and packaging better than Louise Fili.

The New York-based designer and her crack team are behind the dreamy, la-dolce-vita look of L’Arte del Gelato (the logo was inspired by pasticceria papers, ice-cream hues, and peppy Italian script samples from the 1920s), and have just added to their list of gelato-related achievements with mouth-watering packaging for Gelato Fiasco. Fili’s overhaul for the Brunswick, Maine-based gelateria included upgrading the flimsy takeout container to a sturdier clear cylinder that reveals the vibrant colors of flavors such as Dark Chocolate Caramel, Wild Maine Blueberry Crisp, and Everything’s Coming Up Roses. Please pass the Pomegranate Chocolate Chunk.

Mediabistro Course

Online Production for Writers and Editors

Online Production for Writers and EditorsStarting October 30, learn how translate your written work into multi-dimensional and editorially relevant digital content! In this course you'll learn how to navigate a CMS, crop, resize, and optimize photos, create graphics, enhance static text through HTML/CSS, and measure the effectiveness of your content using analytics. Register now!

“Letter As Image” Opening Stuffs Society of Illustrators Silly

laiimage.jpg

We had a nice chat yesterday with good Friend of the Un Harold Huttas as he attempted to navigate the East Village via cab. The owner and curator of LA’s Harold’s Gallery just took his first show on the road–all the way to New York City. “Letter As Image / Image As Letter” opened at the Society of Illustrators Thursday night with a ginormous turnout.

Perhaps the show’s popularity lies in its ability to take extremely recognizable lettering and signage and, by gathering it in this way, transform the everyday into works of art. People seem to get it, regardless: Louise Fili, for example, was recently praised on NYMag’s food blog for her decadent restaurant logos.

A discussion with the artists and designers is Tuesday, January 9 at 7:30pm at the Cooper Union.