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Posts Tagged ‘Luke Hayman’

Luke Hayman Divulges Pentagram’s Wicca-like Traditions

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In preparation for Thursday night’s Golden Boa Awards, mb.com tossed a few questions to the honorees, including design’s resident boa-wearer, Luke Hayman. Greg Lindsay asks Hayman “How’d You Reach The Design World’s Pinnacle?” although we can’t say that sounds like a very comfortable place to work.

Hayman doles out advice and tells some great stories about his early days at mags from Brill’s Content to Cablevision, but our favorite part of the interview is where we learn the fraternity rush methods of choosing a new Pentagram partner:

How long had you been talking with Pentagram, and how does one start talking to Pentagram in the first place?

Joining Pentagram is a lengthy process. I’m in touch with a guy in London who has been talking to them for 11 years. For me, it was more like a year. You have to fly to each office and meet everyone, and have dinner with them. They’ve seen the work, they like the work, and they want to see how you present yourself, the work, and your philosophy, and basically see if they like having dinner with you.

It sounds like you were joining a secret society.

[Laughs] It really does, especially with the name ‘Pentagram.’ It’s the Wicca Society.

Ah, so that’s why Michael Bierut was running around without his pants. Hazing.

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Another Award for Luke Hayman; Another Reason for You to Hate Him

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We have to tell you we’re getting pretty sick of Luke Hayman‘s annoying ability to garner awards from all corners of the earth. Not to mention his dashing good looks. But in the spirit of supporting the design community, we feel compelled to pass along the next in his unbelievable string of honors.

On October 4, Hayman will be honored at mediabistro.com’s 10th Anniversary Party, where 10 people from 10 disciplines will receive the prestigious Golden Boa Award, which sounds like either the top seed in a drag queen competition or a deadly venomous viper.

Among the other honorees are some people we like, too:

Dean Baquet, New York Times
Stephen Colbert, The Colbert Report
Adam Davidson, NPR
Jane Friedman, HarperCollins
Scott Goodson, Strawberry Frog
Tyler Hicks, New York Times
Adam Moss, New York Magazine
Craig Newmark, Craigslist
Ken Sunshine, Sunshine, Sachs & Associates

Congrats everyone, may you all look good in feathers.

Forget Good Design, How About “Design Good”?

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We were excited before about the highly-developed design sensibility of Good, the little magazine that has fully lodged itself into our temporal lobes. In this month’s issue–which just arrived for West Coast subscribers, a full week after those in NY, what is up with that?–the entire mag is not only filled with good design but is about good design, with cameos by Steven Heller, Luke Hayman, Tucker Viemeister, Jessica Helfand, a wonderful intro essay by Alice Twemlow, and many more familiar faces.

But it was the introduction to the feature well that really blew our UnBeige minds:

Over the past century, the word design has slowly assumed the role of a proper noun. Stores sell Design. Companies market luxurious lifestyles filled with Design. But the word is much more potent and exciting as a verb, the act of tackling real problems and finding elegant solutions.

Never before have we heard the difference between that design and that design so eloquently outlined. It’s as simple as nouns vs. verbs.

Luke “The Man” Hayman on “Design Matters”

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We know they plan these schedules way in advance but, man, could the timing be any better for Luke Hayman to get grilled by Debbie Millman on today’s “Design Matters?” For Hayman (above right, with potty mouth George Lois), the past few months have gone something like this:

1) Join Pentagram
2) Redesign Time
3) Win an Ellie for New York Magazine
4) Praised by Milton Glaser; called “traitor” by Adam Moss
5) Win SPD awards for just about everything in New York Magazine

Tune in today at 3-4 EST and remember, it’s a call-in show: 1.866.472.5790.

NY Times Mag Sweeps SPD Awards; New York Continues Its Winning Streak

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You just can’t keep New York down. Between the NY Times Magazine and New York Magazine, pubs with “New York” in their titles claimed about half of the Society of Publication Designers Awards announced on Friday. We think the Janet Froelich-directed NY Times Magazine won about 13 awards, but we fell asleep after counting ten. Really, what else is new?

The better story comes on the heels of New York Magazine’s full-on domination of the Ellies: Adam Moss‘ magazine continues to breed envy in the hearts of every glossy this side of the Mississippi with a staggering series of wins. New York won Magazine of the Year gold medals for design and photography and nabbed five other medals during the evening. Former design director Luke Hayman‘s probably kicking himself for leaving the magazine for silly old Pentagram, don’t you think? No, he probably isn’t.

Bulletin of the Atomic Scientists Throttles Design Mags at Ellies

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We’d never have believed it ourselves if we hadn’t seen it liveblogged by our Fish-y brothers, but the Bulletin of the Atomic Scientists beat out Metropolis, I.D. and Print in the General Excellence under 100,000 circulation category tonight at the Ellies. Nuclear war, more important than design? You’ve got to be kidding us. Still editor Mark Strauss seems like a pretty decent guy.

But design did have a big moment. In a fitting pairing, Milton Glaser presented the Design Award to the very worthy New York Magazine with this quote: “New York’s design is not about the grid, the typography, or the photography as much as it is an essential component of its editorial voice. Every aspect of the design, every element on every page, brings an integral part of the magazine’s content forward for its readers. Week after week it reflects the energies and experiences of New York in all its complexity and diversity.”

When accepting the award, NY Mag editor Adam Moss called Luke Hayman a traitor, for reasons we can’t possibly imagine.

Today, Time For Something New

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Today’s the day that Time goes public with their new look, and we must say although we liked the cover we saw yesterday, we’re way thrilled with the inside of the mag. The stodge is gone. Yet the designers still managed to invoke plenty of the mag’s visual history, says Paula Scher:

“We created a system that we thought would resonate with today’s readers. It’s full of quick bits and relevant info, but still retains the spirit of TIME. We used the display typeface Franklin Gothic that was part of the history of the magazine, and revisited the grid used by Walter Bernard,” the legendary editorial designer.

As you’ll remember, this was one of Luke Hayman‘s first duties at Pentagram, along with Scher. Read more at Pentagram’s blog.

The Best Magazine Redesign Joke That Nobody Got

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Maybe that skinny WSJ set off a trend? It seems everyone wants to get the real story about their redesigns off their chests recently. The New York Observer chats with Richard Stengel, managing editor of Time, about its impending transformation headed by Luke Hayman (although there’s no mention of Paula Scher‘s involvement, which we swore was confirmed). The point of the article is that the change will be gradual…coming in increments…no solid date…weeks or months, who knows…nothing set yet…which makes us want to scream at the writer, dude, leave Mr. Hayman alone and let him go back to work! But then Hayman gives the best quote ever, which we see as a brilliant Rumsfeldian kiss-off:

“There will be a significant change at one time, but it is also going to evolve over time,” Mr. Hayman said.

See, what he’s saying is…it’s only a matter of Time.

Black and Hayman

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Boy, are we glad Roger Black has a blog–finally someone who can tell it like it is. He’s got a raconteurish edge to his writing, although it’s not so curmudgeonly that we plug our youthful ears in defiance. And he can ask questions of someone like, say, Luke Hayman, that are infinitely better than anything we’d ask because, hey, he’s been there:

Can illustration come back to magazines with the kind of force of the art in the early New York magazine?

I don’t think so. For most stories photography–if you have it–is the best way to go–it’s simply more immediate. We’ve tried, with mixed results, a couple of narrative illustrated features (in the vein of James McMullen etc.), but it’s not a regular thing. The other tool we have and love, is photo-illustration where we get the best of both worlds: the control plus the illusion of reality. That’s fun!