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Posts Tagged ‘Maarten Baas’

Moss Glittered and Smoked, But We Craved More Flash

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The thrill of seeing the white-hot neon silently announcing itself among the darkened boutiques was absolutely unmatched by any other retail debut in this town. It looks right at home here, actually. Yes, Moss has finally brought its New York design extravaganza to Los Angeles, but it feels like they left a few things behind. For one, the store itself isn’t much of a store–or a museum–at least not yet. There were only about a dozen pieces out last night, and only one encased in Moss’ signature glass boxes.

But back to the party. The pretty, male crowd was made up of mostly deep-pocketed clients–we guessed from the number of people who could list what Moss purchases they had made in the last year–and lots and lots and lots of press. Guests anxiously anticipated the refreshments from Centovini (the Moss-owned restaurant in NY), but it was actually just ‘vini–white, of course. And to quote one well-dressed woman who squawked nosily as she walked towards the door…”What? No gift bags?”

As for the “Glitter & Smoke” theatrical nature of the opening, besides the stunning columns of crystals–shimmering, glamorous perfection and oh-so LA–the scene was predictably fabulous, but much more demure than we’d expected. Maybe if Maarten Baas had burned the piano on site? Imagine the theatrical nature of Murray Moss trying to micromanage that!

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Moss Los Angeles Opening Night Photos

A quick visual preview before we hang our little party hat up for the night. More Moss to come…

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As we approached Moss‘ nondescript white storefront on a super sunny Southern California evening, we spotted the mob of people and sighed…another ridiculous velvet rope entrance? Not at all. The crowd was mostly made up of hottie valets. We asked later and, yes, we actually could touch.

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We loved the Maarten Baas table and chairs and Tord Boontje‘s sofa, but what we loved even more was watching the staff sweep partygoers off of them.

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The Swarovski chandeliers were fantastic, like a garden of diamonds and kryptonite. Those standing among them in the fleeting daylight were lit up like angels.

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And here’s Moss the man, doing what he does best, with California Architect’s Newspaper editor Sam Lubell.

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Countdown to Moss Angeles

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We are, right now, holding in our hot little hands this six-paneled invitation–white and black, of course–heralding a fact we uncovered ourselves a few months ago but were told to keep quiet about: Murray Moss and Franklin Getchell are opening their second Moss store here in LA on Thursday. (Friday for non-invitation-holding peeps).

The disappointingly subdued opening will include such ho-hum entertainment as a hanging garden of eighteen Swarovski chandeliers by Georg Baldele, limited-edition pieces by the Campana Brothers and Tord Boontje, and a vintage Steinway baby grand which is to be played and burned by Maarten Baas. We know, yawn.

In the meantime, read up on Moss the man in this nice piece by Vanity Fair from a few months ago. Party report and photos to follow, but don’t worry: We promise not to touch anything.