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Posts Tagged ‘Matthew Muñez’

Command X: Get Out the Vote

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Here we are at the final round of Command X, the world’s first graphic design reality show held live at the AIGA NEXT conference in Denver, Colorado. Because we know you’re wondering, yes, judge Brian Collins is back, and got to hang out with Nobel Prize-winning Al Gore yesterday in San Francisco to work on his Alliance for Climate Protection, which is coincidentally the organization that will benefit from his Nobel Prize money. Collins told us that the media was swarming outside his hotel when he got there, but Gore still made time to take the meeting. Oh, he has Ghirardelli chocolates for everyone. It’s just like the Hershey store.

Back to the show and the challenge: to get 18 to 26-year-olds to vote. It’s a much more sober round. Kelly Dorsey, usually very funny but this time quite serious, had a nice subversive logo. Matthew Muñez was articulate again, but a bit loose in his concept.

Beginning with a great audience participation gimmick, it is Nichelle Narcisi‘s “except you” campaign that brings down the house, in a stunning standing ovation before Michael Bierut even does the applause-o-meter. He says he was expecting something more like…sausages? Narcisi is quick: “You like that Helvetica, don’t you?”

***Deliberation***

Noreen Morioka‘s been bawling since she had to make her decision. Emily Oberman and Bonnie Siegler are playing their “American Idol” roles to a T. Collins promises to turn his and Morioka’s flirting with Muñez into a dinner (what we wouldn’t give to be at that affair). Morioka will not stop crying. Bierut: “There’s no crying in graphic design.”

Matthew Muñez gets second place.

Kelly Dorsey gets first runner up

And of course, Nichelle Narcisi wins.

All AIGA NEXT coverage.

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Command X Adds Major Comic Relief and Insults Denver Football Fans

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No surprise at all, but Michael Bierut is extremely funny when takes the stage as the Heidi Klum or Tim Gunn of graphic design (you take your pick) in his hosting duties for the design reality show “Command X” which will unfold throughout the AIGA conference. Judges are Brian Collins, Noreen Morioka, Emily Oberman, Bonnie Siegler and seven young designers will be eliminated one-by-one.

The assignment gave them a week to design a new logo for the Denver Broncos. Surprise guest judge is the art director for the Broncos, Annie Hellerstein. Both Morioka and Collins hit on participant Matthew Muñez after his rather eloquent defense of his work, and there are multiple snot cloud discussions based on the nose spray trajectory of huffing horses.

Scott Gundersen and Mike Burton go buh-bye. But where’s the catchy cut line?

Next challenge: Jimmy Dean Pancakes & Sausage packaging redesign. Collins declares it delicious.

All AIGA NEXT coverage here.