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<title>Mother New York - UnBeige</title>
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<description>Where Designers Read Design</description>
<copyright>Copyright 2013</copyright>
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<title>Field Trip: Inside the Wired Store</title>
<description><![CDATA[<p><img src="http://www.mediabistro.com/unbeige/files/2012/12/wired_store.jpg" alt="" title="wired_store" width="610" height="133" class="alignnone size-full wp-image-25520" /></p>
<p>&#8216;Tis the season for pop-up emporiums and &#8220;best of&#8221; lists. <em><a href="http://www.wired.com" target="_blank">Wired</a></em> combines the two with a concept store stocked with the magazine&#8217;s picks for the most innovative products and technologies of the year. To get its <a href="http://store.wired.com/visit_us" target="_blank">annual NYC retail showcase</a> to look as good as the covetable merchandise&#8211;think <a href="http://store.wired.com/product/675-dominic-wilcox-no-place-like-home-gps-navigation-shoes" target="_blank">GPS Navigation Shoes</a>, a <a href="http://store.wired.com/product/468-designlaboratoire-cyql-trade-large" target="_blank">stool made of recycled bicycle inner tubes</a>, and a <a href="http://store.wired.com/product/641-makerbot-sup-reg-sup-replicator-sup-trade-sup-2-desktop-3d-printer-br-" target="_blank">Makerbot desktop 3D printer</a>&#8211;Wired tapped <a href="http://www.mothernewyork.com/" target="_blank">Mother New York</a> to mastermind the shopping experience. The creative agency delivered a sleek space filled with custom furniture and fixtures as well as wall-sized interactive elements. The store design is unified by graphics inspired by the magazine&#8217;s &#8220;What&#8217;s Inside&#8221; features and the work of product-dissecting photographer <strong><a href="http://www.toddmclellan.com/">Todd McClellan</a></strong>, Mother creative director <strong>Piers North</strong> tells us. Pay a virtual visit to the store, which is open Tuesday through Sunday &#8217;til December 24, by scrolling through the below photos. This being a <em>Wired</em> production, the stuff&#8211;who <em>doesn&#8217;t</em> need a pair of <a href="http://store.wired.com/product/626-80stees-com-superman-caped-knee-high-socks" target="_blank">caped Superman socks</a>?&#8211;is also available to purchase <a href="http://store.wired.com/" target="_blank">online</a>.</p>
<p><img src="http://www.mediabistro.com/unbeige/files/2012/12/wired_A.jpg" alt="" title="wired_A" width="610" height="407" class="alignnone size-full wp-image-25518" /><br />
 <a href="http://www.mediabistro.com/unbeige/inside-the-wired-concept-store_b25511#more-25511" class="more-link">continued&#8230;</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Stephanie Murg</dc:creator>
<comments>http://www.mediabistro.com/unbeige/inside-the-wired-concept-store_b25511#disqus_thread</comments>
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		<category><![CDATA[branding + identity]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[collaboration]]></category>
		<category><![CDATA[consume]]></category>
		<category><![CDATA[field trip]]></category>
		<category><![CDATA[magazines]]></category>
		<category><![CDATA[Mother New York]]></category>
		<category><![CDATA[Wired]]></category>
<pubDate>Fri, 14 Dec 2012 12:03:44 +0000</pubDate>
  
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