Let’s be serious for a minute. Nah, on second thought, let’s not. It’s much more fun when panels at stuff like this aren’t so damn serious. Example: “The Future of the Online Magazine” at SXSW. Even though only one of the panelists was from College Humor, that phrase easily describes the content of the hour-long episode. And it was pretty awesome.

Moderated by Rufus Griscom of Nerve Media, it was quite the eclectic crew, none of which really describe themselves as online magazines: Sean Mills of The Onion, Ricky Van Veen of College Humor, Joan Walsh, Editor of Salon.com and mediabistro.com‘s own CEO & Founder Laurel Touby. Griscom immediately set up a supposed rivalry between College Humor and The Onion, while Touby asserted herself as Griscom’s moderator, calling out additional questions for the panel and the audience. Walsh and Touby insisted on nailing Nerve for its sexy content and The Onion/College Humor contingency for their “dick humor.” And so the laughs began.

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