Liquid Treat AgencySpy AdsoftheWorld BrandsoftheWorld LostRemote TVSpy TVNewser PRNewser FishbowlNY FishbowlDC 10,000 Words GalleyCat MediaJobsDaily

Posts Tagged ‘Sagi Haviv’

Seven Questions for Sagi Haviv, Principal of Chermayeff & Geismar & Haviv

As a student at Cooper Union, Sagi Haviv already had designs on a job at Chermayeff & Geismar. He landed an internship at the storied firm—the creative brains behind identities for the likes of National Geographic, the Smithsonian, NBC, and Chase—in 2003 (the year he graduated) and didn’t look back. Fast forward a decade: Haviv has been freshly elevated to principal, with his name accompanying that of Ivan Chermayeff and Tom Geismar on the company masthead (the first addition in 56 years).

Haviv recently helmed the firm’s identity overhaul of Women’s World Banking, a global nonprofit that works with the world’s largest network of microfinance institutions to serve 19 million low-income entrepreneurs in 28 developing nations. Replacing the less-than-memorable “WWB”-beneath-a-rising sun logo is an identity (below) that can stand alongside those of the global financial heavyweights with which the organization partners. Read the abstract symbol as you will: an opening flower? a coin entering a purse? a globe? a winged figure? We paused in our Rohrshachian reverie to ask him about the project, his process, and memorable moments in his brief yet blindingly bright career thus far.

How did you approach the task of designing the new identity for Women’s World Banking and what did you design?
The approach was the same approach we always take when solving a client’s identity problem, which is to first understand the issues around the current identity, and then to consider what the organization is trying to accomplish. For Women’s World Banking, we felt that the mark they had been using needed to be replaced with a more modern identity that emphasizes the full name. We created a new symbol, a simple geometric form that can have many interpretations: a flower, an empowered figure, or a coin entering a purse.

Tell us about your decision to feature both the name of the organization and the symbol.
We felt from the get-go that the initials WWB weren’t an effective shorthand, especially since they are not actually shorter to say–seven syllables as opposed to the five syllables of the full name. The name is meaningful, with “women” as its first word, so why not feature it prominently?

What is your greatest graphic design pet peeve?
All form, no concept.
Read more

Mediabistro Course

Develop a Freelance Career

Develop a Freelance CareerStarting September 29, work with a New York freelancer to build your own thriving career! Lauren Waterman will teach you how to develop salable freelance ideas, find the best publication to target your pitch, maintain relationships with editors to secure long-term work, and master the financial logistics of a freelancing career. Register now!

Chermayeff & Geismar Adds Sagi Haviv to Masthead

Break out the champagne and the ampersands, design fans, because there’s a rebranding afoot at the legendary brand design firm of Chermayeff & Geismar, the creative brains behind identities for the likes of National Geographic, the Smithsonian, NBC, and Chase. For the first time in 56 years, Ivan Chermayeff and Tom Geismar have company on the masthead–in the form of partner Sagi Haviv, who has been with the firm since 2003 (the same year that he graduated from Cooper Union). The firm will now be known as Chermayeff & Geismar & Haviv.

“In the last ten years, Sagi has proved to us time and time again that not only had he absorbed our design philosophy, but had contributed to it and enhanced it with awareness, energy, and talent,” said Chermayeff in a statement announcing the change. “Tom and I felt that the firm had reached a point where credit going forward into our common future should be shared equally amongst us.” For a taste of Haviv’s absorption and enhancement skills, treat yourself to “Logomotion” (below, created in 2008), his award-winning animated tribute to the firm’s famous trademarks.