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Posts Tagged ‘Smart Design’

TAXI! NY Times Asks Eight Designers to Comment on the Big Yellow Mess

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We said we weren’t so fond of the new NYC T-Axi design, but does it qualify for an all out design scandal? Of course it does! Why? Because we just found out those ca-raaaaaa-zy kids at Wolff Olins are involved, and as we all know, they’ve made a corporate commitment to be at the center of every branding and identity firestorm on the planet. Wolff Olins did the blobby overinflated balloon NYC portion of the logo and handed it over to Smart Design, who did the rest.

David Dunlap at the NY Times has made a fabulous gesture to the world of design (better than the typical “my kid/grandma/cockatiel with one broken wing could make better logo”) by asking eight local designers to weigh in and craft alternatives, all while generating some rather civil discourse. Our favorites, hands down, are by Sam Potts, one version of which is above. Really, why does it need anything else?

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Heller Calls New Taxis Tacky

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While we must certainly all concede that it’s an improvement over the faded and inconsistent stencils, the new taxi logo by Smart Design doesn’t quite deliver, says man-about-town Steven Heller:

The “T”, which looks like a big black tack, blends together bulbous types in place of the familiar taxi fare sign (which, granted, is a bit more legible, but moved to the passenger door). Perhaps its better, but is it best?

Let’s zoom in for a closer look:

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Yikes! How many typefaces did they have to slaughter to make that thing? Sir, can you call me a T-Axi? Is it too late to start a Facebook petition?

More on your new yellow friends at Smart Design’s site.