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Posts Tagged ‘Stanley Hainsworth’

@issue Conference Almost Sold out

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We have word that the second @issue Business & Design Conference is nearly full, so this is your last chance to carefully orchestrate bumping into Paul Saffo in the bathroom. The April 23 conference takes place at the too-beautiful-for-words de Young Museum in San Fran and will include UnBeige favorites like Joe Duffy, Rich Silverstein and the caffeinated-haired Stanley Hainsworth. Sadly, the behind-the-scenes tour of Pixar the next day has sold out, but those who didn’t get in will get a complimentary copy of Cars to watch in their hotel rooms.

The conference is only $450 for non-foundation members, which works out to about $45 per speaker and that, friends, is a steal.

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Starbucks Global CD Stanley Hainsworth Says He Hasn’t Seen the Starbucks In Idiocracy

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At the final session of the Y Conference, it was a Best Hair showdown: Tucker Viemeister vs. Stanley Hainsworth. We dunno but we’re gonna give it to Hainsworth for his rad super spiky ‘do (twice as long as the photo to the right). You can tell he works at Starbucks just by looking at him. His hair just had a double espresso.

Global Creative Director Hainsworth talked about Starbucks culture, branding and projects like their tie-in with the film Akeelah and the Bee. And he did it all through the voices and opinions of Starbucks fan sites, reviews (good and bad) and pop culture references. He even cut a reel together of Starbucks as seen in movies. But one thing he didn’t mention was the Starbucks portrayal in our favorite future brand experience, Idiocracy, so we asked him about it during the Q&A. He claimed he had never seen it, and that he doubted Starbucks had enough power to get the movie yanked from theaters (that was the rumors we heard). We offered to show it to him, we even had Armin’s article cued up on our trusty laptop. But he said he’d look at it later.

Tucker Viemeister Covers Everything

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Apparently Tucker Viemeister has been stricken with a terrible affliction: The Curse of Being Able to do Everything. His dad, legendary industrial designer Read Viemeister could also do anything (“And not just because he’s my dad,” he said). And yes, Tucker is named after the car–which his dad worked on. No pressure, right?

At his latest gig at Studio Red at the Rockwell Group (named for the soda, not that other RED) they’re working on everything from a frightening-sounding Coca-Cola Wellness Center to the Coke Cruiser, which is like an ice cream truck on a Segway. He says working at the Rockwell Group is like being in the Village People. We bet David Rockwell is the cop.

But back to being cursed. Le Corbusier was cursed. Da Vinci was cursed. Hitler was especially cursed, says Viemeister–he was a brilliant designer of SS uniforms, a Volkswagen, imposing architecture, and of course that pretty effective logo–but he was also cursed in a different way.

Viemiester himself has been single-handedly cursed by literally “good design”: he did the OXO Good Grips and can’t live it down. So what does a cursed man do? Choose “multi” over “total”. Take chances, for more choices. Cross-pollinate. And so, from the man who can do everything, a really good new idea:

We don’t have any good rituals for Martin Luther King Day, he says. So on January 15, eat lunch with someone from another race. The civil rights movement was all about integrating lunch counters and lunch with anyone is a good thing.

Viemeister also wins Best Designed Presentation for the conference, with slides that zipped by with continuity that made us feel like we were swooping through an IMAX-sized screen. He’s currently tied with Stanley Hainsworth for Best Hair.