AdsoftheWorld BrandsoftheWorld LostRemote AgencySpy PRNewser TVNewser TVSpy FishbowlNY FishbowlDC GalleyCat

Posts Tagged ‘Stuart Ewen’

Heller, Ewen and Jeys Find Out “Where the Truth Lies”

truthlies.jpg

With a clever wink and a nod to its ultra-timeliness during this election year, “Where the Truth Lies: A Symposium on Propaganda Today” is an all-day conference on February 15 at the City University of New York. Organized by Steven Heller, Stuart Ewen and Mary Jeys, “Lies” will examine where the truth ends and where the spin begins.

Renowned food critic Milton Glaser delivers the keynote for a fun-filled lineup moderated by David Brancaccio of the PBS show “NOW,” and throughout the day there will also be propaganda films curated by Jeys. And how about that poster design, by Michael J. Walsh, Brian E. Smith, with photography by Harry Zernike? We feel ourselves sweating and blinking nervously just looking at it.

Mediabistro Course

Mediabistro Job Fair

Mediabistro Job FairLand your next big gig! Join us on Janaury 27  at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media compaies, network with other professionals and industry leaders, and land your next job. Register now!

Mooninite Leader Revealed Plans to Communicate in “Unique Ways” Before Aqua Teen Hunger Farce

never-forget-01-31.jpg

In January Steven Heller just happened to conduct an interview with the guy who was planning the botched Lite Brite invasion of Boston. A quote from Sam Travis Ewen, founder of Interference (indeed), and the entire topic of guerilla advertising tactics has a whole new perspective post-Boston:

Ironically, Ewen’s son, Sam Travis Ewen, is the founder and CEO of Interference, Inc., a firm specializing in alternative marketing (and responsible for the guerrilla fiasco in Boston, where police arrested two artists for posting electronic contraptions advertising a Turner Network cartoon). “Guerrilla figures out how to bring a message, demonstration, conversation, or icon to the public in unique ways,” he says. “When [it is] cleverly executed, the target consumer is not only interested in it but doesn’t feel ‘marketed to,’ and often seeks it out.”

When especially cleverly executed, however, the police also become interested, feeling they, too, are not being marketed to. But they call the bomb squad to seek it out.