If you’re en route to Nantucket right now for a bowl of that creamy, chunky chowder that Brian Collins promised you earlier this year, put your brakes on. Turns out that the former BIG man on campus also spent those few months weighing his options at his Cape Cod palace on the sand, where he tells us he was courted by more than a few people (and not just Al Gore). After much deliberation, Collins has launched COLLINS, an “innovation design agency” in partnership with The Martin Agency:
In his new company, Mr. Collins will take a more radical approach to finding solutions for brands looking for innovative ways to connect in a new landscape. “It’s an open frontier, ready for revolutionary thinking,” said Mr. Collins. “Unfortunately, old-school advertising relegates designers to the tail end of the creative process–if we’re there at all. We will flip that equation on its head, placing design–and the customer’s real experience–at the beginning, the center and the end of everything we do.”
And no, he’s not going to Richmond, where The Martin Agency is headquartered. COLLINS (and Collins) will be right here in NYC. And he would really love for you to stop by for a hot dog if ever you find yourself in the neighborhood. Really.