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Posts Tagged ‘The Martin Agency’

Abort Clambake! Brian Collins Launches COLLINS With The Martin Agency

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If you’re en route to Nantucket right now for a bowl of that creamy, chunky chowder that Brian Collins promised you earlier this year, put your brakes on. Turns out that the former BIG man on campus also spent those few months weighing his options at his Cape Cod palace on the sand, where he tells us he was courted by more than a few people (and not just Al Gore). After much deliberation, Collins has launched COLLINS, an “innovation design agency” in partnership with The Martin Agency:

In his new company, Mr. Collins will take a more radical approach to finding solutions for brands looking for innovative ways to connect in a new landscape. “It’s an open frontier, ready for revolutionary thinking,” said Mr. Collins. “Unfortunately, old-school advertising relegates designers to the tail end of the creative process–if we’re there at all. We will flip that equation on its head, placing design–and the customer’s real experience–at the beginning, the center and the end of everything we do.”

And no, he’s not going to Richmond, where The Martin Agency is headquartered. COLLINS (and Collins) will be right here in NYC. And he would really love for you to stop by for a hot dog if ever you find yourself in the neighborhood. Really.

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It’s So Easy To Create a Prime Time Television Show, Even Geico Can Do It

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In an announcement that seems fit for either The Onion or The Toilet, the cavemen from Geico’s extremely popular series of ads are getting a half-hour pilot, which may or may not be seen in this fall’s line up. According to the Wall Street Journal, “Cavemen” will be set in Atlanta, where the characters will continue to be misunderstood by more evolved humans. Martin Agency writer Joe Lawson developed the concept and the agency helped him shop it to networks.

We think this idea stinks. Not because it blurs the line between ads and entertainment, not because it confuses the concept of product placement, but because Phil Hartman did it better (oh, how we miss him!). Personally, we’d have preferred a guest appearance on an existing hit show. A forgotten prehistoric race which emerges to contend with the Others would certainly shake things up on “Lost.” Or how about a caveman as Vince’s new agent on “Entourage?”