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It’s time to check in on the health of almost-a-year-old Monocle, the newest magazine founded by young whippersnapper Tyler Brûlé (whose last name reads like a phone number in HTML code). Greg Lindsay asks him what he does when running the new mag, and Brûlé’s answers are pretty much nothing less than, you know, like, dominate the world and stuff:

I think some day we can take this up to a circulation of over 200,000 globally. That’s a dream, not our business plan. There’s definitely a constituency of readers who left Wallpaper* who’ve picked up with us and a whole new group of readers who’ve never even heard of Wallpaper*. I think Monocle’s readership is more interested in bigger ideas and doesn’t see a wall between politics and culture.

They’re also interested in the whopping $150 subscription price, apparently.