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Posts Tagged ‘Walter Bernard’

Time to Hear From Walter Bernard

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Still haven’t gotten our grubby little hands on the all-new Time but we have located some additional perspective on where Hayman and Scher were coming from. Roger Black takes us back, back, back to the original 1977 redesign by Walter Bernard (and what an interesting cover choice). And then Black went straight to the source: He interviewed Bernard about it:

R: Is it still Time?

W: Hopefully it’s the appropriate Time for the 21st Century. Graphically the magazine gave up its iconic look almost 15 years ago when it abandoned telling its cover stories through personalities. I miss the inventive portrait (photo or illustration) on the cover. I really knew it was over when Madeline Albright was appointed as the first woman secretary of state and wasn’t on the Time cover.

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Today, Time For Something New

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Today’s the day that Time goes public with their new look, and we must say although we liked the cover we saw yesterday, we’re way thrilled with the inside of the mag. The stodge is gone. Yet the designers still managed to invoke plenty of the mag’s visual history, says Paula Scher:

“We created a system that we thought would resonate with today’s readers. It’s full of quick bits and relevant info, but still retains the spirit of TIME. We used the display typeface Franklin Gothic that was part of the history of the magazine, and revisited the grid used by Walter Bernard,” the legendary editorial designer.

As you’ll remember, this was one of Luke Hayman‘s first duties at Pentagram, along with Scher. Read more at Pentagram’s blog.