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Target Announces Continued Design Push, First with Alexander McQueen Collaboration


Per our earlier reporting that retailer Target was going to try and stay the course by keeping their focus on strong design, despite recent losses and customers believing they’re too expensive because of said focus, they have done just that by announcing their first, post-Isaac Mizrahi partnership with name designer Alexander McQueen, as part of what they hope will be an ongoing series of joint ventures under the title “Designer Collaborations.” Could it be a big gamble in a time of uncertainty? Sure, but we applaud the retailer for giving it a go and sticking to their nicely designed guns. Here’s a bit:

McQ Alexander McQueen for Target will feature lightweight sweaters, skinny jeans, bubble dresses, slim skirts and cuffed shorts. Signature pieces include a coated cotton poplin black trench, a rock ‘n’ roll gray denim cropped studded jacket, a men’s wear-inspired tuxedo blazer and a color-blocked one-shoulder dress with bubble hem. The collection also will include swimwear and cotton voile print scarves. Price points were not yet available.

The collection has a muted color palette of black, white, gray and tan with accents of cobalt blue and bright pink. Studs and mesh give items an edge. For example, a chambray sleeveless shirtdress has stud detailing, there’s a mesh wrap dress and an open yarn zipper cardigan. Graphic prints and silk-screen photographs give tunics, dresses and T-shirts visual interest.

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