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Target Readies Richard Chai-Designed Collection

richard chai.jpgIn a move that has us wondering who will be lucky number 13, bullseye-lovin’ retail giant Target has officially announced that Richard Chai (at right) is the twelfth guest designer for its GO International line of limited edition collections that aim to bring high fashion to the masses. A veteran of Marc Jacobs and TSE, Chai launched his own collection in 2004 and recently tweaked his label’s branding with the help of Fabien Baron.

Available in most Target stores July 20, the Richard Chai for Target collection (NYLON has a sneak peak here) is an assortment of dresses and separates that somehow manage to feature “Chai’s signature craftsmanship” yet sell for between $12.99 to $79.99. According to a press release issued by Target today, “Key pieces include a leather vest, colorblock front-tie dresses, graffiti rose printed cotton sundress, plaid trench coat, and satin tuxedo racerback dresses.” Just remember not to wear them all at once! Also coming soon to Target stores are limited-edition accessories lines designed by Monica Botkier (handbags) and Dean Harris (jewelry). And we hear the retailer’s ‘Design for All’ ethos extends to cosmetics, with makeup mavens such as Jemma Kidd and Napoleon Perdis creating lines for Target slated to launch next month.

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