AdsoftheWorld BrandsoftheWorld LostRemote AgencySpy PRNewser TVNewser TVSpy FishbowlNY FishbowlDC GalleyCat

TAXI! NY Times Asks Eight Designers to Comment on the Big Yellow Mess

16potts.2.jpg

We said we weren’t so fond of the new NYC T-Axi design, but does it qualify for an all out design scandal? Of course it does! Why? Because we just found out those ca-raaaaaa-zy kids at Wolff Olins are involved, and as we all know, they’ve made a corporate commitment to be at the center of every branding and identity firestorm on the planet. Wolff Olins did the blobby overinflated balloon NYC portion of the logo and handed it over to Smart Design, who did the rest.

David Dunlap at the NY Times has made a fabulous gesture to the world of design (better than the typical “my kid/grandma/cockatiel with one broken wing could make better logo”) by asking eight local designers to weigh in and craft alternatives, all while generating some rather civil discourse. Our favorites, hands down, are by Sam Potts, one version of which is above. Really, why does it need anything else?

Mediabistro Course

Mediabistro Job Fair

Mediabistro Job FairLand your next big gig! Join us on Janaury 27  at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media compaies, network with other professionals and industry leaders, and land your next job. Register now!