Fans of Mad Men will recall from the show's season two premiere that Don and Betty Draper celebrated Valentine's Day 1962 with a trip to the Savoy Hotel, where they endured some...technical difficulties before ordering room service and watching Jackie Kennedy's televised White House tour. Don and Betty's plans for the third season, which kicks off August 16, are still anyone's guess, but Starwood is hoping that die-hard fans will swap the Savoy for the St. Regis and take advantage of the hotel's new Mad Men package. Even at a starting price of $895 (what recession?), we think it's one suite deal.

Beginning next Sunday, guests checking into the St. Regis New York can opt for a Mad Men experience that includes in-room dining (shrimp cocktail, New York strip, apple cobbler), cocktails (Bloody Marys), and personal shopping at Bergdorf Goodman with a shopper who specializes in 1960s fashion (might we suggest a zippy frock by Lisa Perry?). But wait, there's more! Upon arrival, guests will receive a copy of George Lois: On Creating the Big Idea, which should spark a spirited debate about the largely forgotten legacy of Julian Koenig, Lois's former partner. And because nothing completes an illusion like toiletries, guests will find "Don Draper's cologne and Betty Draper's signature red lipstick" waiting for them. Ready to book? Call Denise Harnett (212-339-6738) and tell her UnBeige sent you. To quote the immor(t)al Roger Sterling, "See you at the St. Regis!"

Recently on UnBeige: