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The Best Magazine Redesign Joke That Nobody Got

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Maybe that skinny WSJ set off a trend? It seems everyone wants to get the real story about their redesigns off their chests recently. The New York Observer chats with Richard Stengel, managing editor of Time, about its impending transformation headed by Luke Hayman (although there’s no mention of Paula Scher‘s involvement, which we swore was confirmed). The point of the article is that the change will be gradual…coming in increments…no solid date…weeks or months, who knows…nothing set yet…which makes us want to scream at the writer, dude, leave Mr. Hayman alone and let him go back to work! But then Hayman gives the best quote ever, which we see as a brilliant Rumsfeldian kiss-off:

“There will be a significant change at one time, but it is also going to evolve over time,” Mr. Hayman said.

See, what he’s saying is…it’s only a matter of Time.

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