The Case for Paperless Wedding Invitations

Last month’s abrupt closure of Mrs. John L. Strong, our cherished stationer, finds us with a rapidly dwindling supply of engraved notecards and a new perspective on the concept of the paperless wedding invitations (sorry, Smythson!). Also behind our change of heart is the below stop motion masterpiece created by Corey McKenna to invite guests to his nuptials, held last weekend in Cincinnati. Set to Vampire Weekend‘s “M79″ (ironically, named for the very Manhattan bus we used to take to procure the wares of Mrs. John L. Strong!), the video demonstrates that you don’t need other people to make an excellent video—not when you have an empty house, a basket of clothes, and a whole lot of patience. We cordially invite you to take a look:

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.