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After a crowd-pleasing performance at the 2006 SXSW conference, the hit-making duo of Jim Coudal and Jason Fried have added a little Carlos Segura to the mix for the upcoming Seed Conference, to be held October 29 in the fair city of Chicago.

“Design, Entrepreneurship & Inspiration” is the theme, and we really can’t think of a better three people to deliver it. Bonus: A lunchtime talk by public radio host Edward Lifson, who will discuss the Mies van der Rohe campus of IIT. Maybe he’ll even play the Mies music video that he absolutely did not make.