You know at conferences when a speaker gets up there and says “Hey, ________, how do you feel?”, or something like that, and then there’s a dead, hung-over silence?

That doesn’t happen at HOW.

If a speaker at HOW asks you how you are, or tells you to shout out your favorite food, or instructs you to turn to your neighbor and punch them in the stomach, the HOW-ites will obey. With vigor. At 9am.

Even more incredulously, from the stories we’re hearing about rumjungle around midnight, we’re almost 100% positive that 70% of these people were out all night drinking.

The enthusiasm is so unbridled, it’s almost like we’re at some kind of Pentecostal tent revival…if there weren’t so many cocktail waitresses in shiny pantyhose.